eMinor was founded in February 2006 by a couple of geeks (computer) and freaks (music) on a mission to help independent musicians grow their top lines in a music world that has been turned on its head.

Recognizing the new opportunities and challenges presented by the changes in the music business, collectively the "shift to Music 2.0", eMinor is focused on delivering independent musicians the tools they need to compete, cooperate, and differentiate in an increasingly noisy environment (pun intended). Our products synthesize the social networking aspects of the Internet with powerful, yet simple, marketing tools — all framed in a context with which the musicians are familiar. The outcome is a new, revolutionary music ecosystem with the musicians no longer at the bottom of the food chain. Music 2.0 is here, and it is leveling the playing field.

Serving Music 2.0
It’s not just a catchy phrase. eMinor is fueled by the principal of serving, indeed accelerating, this new paradigm in the music business. The old model of selling CDs, success through broadcast, and mass marketing is waning. Music 2.0 is about 1-to-1 marketing, infinite consumer choices, and leveraging your Band Equity™ to generate revenue in ways not previously available.

The Crew
The founders of eMinor sport proven track records in the areas of marketing software development, e-commerce, and music marketing to build products that will change the way independent artists conduct the business of being a musician.

We live in a time of great change in the music business. eMinor is committed to being at the forefront of fulfilling the potential of new technologies and business models for independent musicians.